From the earliest “one dollar stores” selling umbrellas, socks, vegetables in plastic baskets, to Wal-Mart clothes, toys, bicycles, and then to high-grade brand clothing, brand name sports shoes … … the more well the quality of the goods made in China, the more higher and higher grades. So in the past two years, those “lofty” luxury brand, also could not help to the low-cost, all put aside their traditional moves, joined the army in China.
Coach is the first brand to eat crab
The first to eat crab, is American luxury brand Coach. In 1996, Lew Frankfort sit CEO’s position, took over after Coach, not only to proceed on improving the brand’s grade, on the other hand, began to reduce production costs, began to print “Made in China.” Gradually, Coach factory in the United States, a one off, instead, is China’s processing partner. As the company’s strict quality management, consumer still pay. Stock market from 2000 to the present, Coach’s sales and profit growth year after year, the shareholders Zuidou smile shape. Last year, although the overall U.S. economy recession, but Coach still stand out in Business Week selected the 50 best U.S. companies, ranked No. 1!
European big names also secretly opens a factory in China
Coach earning pot looked full, and the European luxury brands burning with impatience. They can not be as openly as the Coach said that China made in China created. Over the years, European luxury brands to promote their manufacturing process wantonly how traditional, how exquisite craftsmanship, and sent directly to say, do the French and the bag is the DNA in the characteristics of Italian, others can not learn. Saying that the child does it want to use “Made in China” would be real trouble. After all, the temptation may be irresistible profits. European luxury brands were manufactured in China on a secret bag, there are several factories in Guangdong of China, they sign the agreement with every luxury brand, to ensure who does not reveal to the bag.
“Trick” to big European Standard paste
Which of these big names is that we can not say, avoid getting into trouble. How do they do that manufactured in China, but close to the Italian or French-made label? There are many ways, including in China, well, he sent no handle on the Shang Hao shipped to Italy after Italy became a full purity. Or “Made in China” label on the box instead of sewn bag, and then shipped abroad for labels. Now, the luxury brand of origin label size, a hidden deeper and deeper, some simply can not find.
However, the luxury brand will not have to get China to do all the packages.
In general, large-volume classic, done in China, such as Celine Boogie. Small quantities, especially valuable cortical (alligator, ostrich, etc.) of the package, or produced in Europe.
“Black bag white bag” pretty easy to use is a good package
The total cover is not into, Prada’s CEO, said the package the next Prada did not matter where the key is Prada do not write signs which state, and all written “Made by Prada”. Good idea, but I do not know whether the national laws promise it.
I do not care where the package is done, black cat white cat, able to catch the mouse is a good cat. Made in China, French-built, Italian-made, good-looking nice is a good package. With our low prices and quality time out, and fine luxury link, consumers in China are also changing the feel. In a few years, Prada do not have to engage in painstaking “Made by Prada” was.
As a Chinese, that Chinese-made packages for luxury brands in the luxury boutique, how happy it!
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