In discussing this topic on luxury goods, we start to read Several Newly message:
One: Last year, Foshan City, Guangdong has the mysterious buyer has ordered a value of 2.38 million yuan in the luxury yacht yacht, according to orders received information provided by merchants, who claim to play a 10-year Ferrari’s wealthy only took 3 minutes decided to buy a yacht bought the yacht is not a one-time consumption of a 40-foot yacht maintenance fee each year for 10 million per, not including maintenance costs of unexpected circumstances, in accordance with the configuration of two 40-foot yacht sets 370hp diesel engine horsepower To calculate consumption of 129.5 kg per hour of diesel, there are about 500 license fee, waterway user fees, berthing fees, etc., is said to buy a yacht berths in Shenzhen to 1.5 million yuan and the buyer already had three yachts had.
Two: 2006 Beijing auto show a ninth more than 600 million Bentley car on display had already sold a few hours.
Three: to achieve space travel in Greater China has the exclusive agent Hoogewerf revealed a less than 40 years of Private Entrepreneurs in China will become the first man to travel into space as high as 20 million cost of space travel program will be 2008 at the end of the implementation of 200 thousand U.S. dollars only travel in space 3 and a half hours, in the eyes of ordinary people was well exhausted this luxury! For an ordinary Chinese families, virtually every house, car, all kinds of daily necessities such as high-quality TV … …
How will China's luxury goods market be?
These are often found in the true story of various types of media can not help but cause people to think this: The high price of luxury features as the first who is actually spending? China’s luxury market, how much? The future of luxury brand market in China can hold the number of shares? Not long ago, Portman Hotel in Ningbo, part of the world’s leading luxury goods producers, agents and internal part of the discussions were well-known entrepreneurs.
What is luxury?
Give a precise definition of luxury is no doubt a difficult task, in Latin, the luxury “Luxus” means shiny things, such as diamonds, gold. The term luxury is in the dictionary with a derogatory interpretation: to spend a lot of money, the pursuit of excessive enjoyment of high prices, a symbol of wealth and luxury should start with the most distinctive characteristics of fur coats, Rolls Royce, luxury villas and so expensive goods, people without exception to include them in the ranks of luxury. But with the social and economic development in real life, luxury has been given a new meaning, luxury consumption has become a normal way of living.
Louis XIII Asia Pacific director of the definition of luxury goods described it: to give consumers a luxury elegant, refined way of life, is the focus on taste and quality, and mainly for high-end and a mid-market Products of this product you might be able to spend big bucks to buy it, but it does not mean you have the luxury bit like when you buy a bottle of fine Louis 13:00 you also can buy relevant grade it? Your cup is suitable for drinking this wine? Your surroundings can set off if its value? The key is, your look, your behavior, your temperament whether matching elegant? Supplies bit to define luxury, it seems better reflect the value of luxury goods.
Cartier’s marketing director in China that represent a kind of luxury real overall elegance, behind almost every luxury brand has its own cultural background, owner shattered by these temperament infection, and by using money to buy way to make this content to buyers who pass.
The cultural connotation of luxury goods than the substance behind the value of their own to matter, general manager of Hong-Wei Zhou Haicheng Investment says to wear watches important not to show their identity but to express themselves to the specific group of people is one of them, White said this is also a cultural identity.
Lu Hao Excellence Group president put the luxury positioning beyond the mass consumption of elite consumption and even something relatively limited exclusive luxury of the principles is to bring products to the luxury of not copying, limited to only a small number of people out of high to have it’s core value is not of the product, Er is the dream of its Ti Gong and exclusive limited edition products’ amounts represents a rare, unique design, Tebie the Jinianyiyi, high prices, more importantly – have the identity status!
Side too Group Mao Zhong-Qun, general manager is clearly listed luxury features: the expensive purchase price, scarcity of production, well-known origin, top design sense, exquisite handicrafts, a long sense of history, unique values, luxury showroom and respected personalities and so on.
Relationships between the Sub Antarctic group vice president who believes that luxury can also be abstract, such as rare to see natural wonders, encounters a certain favorite idol or just hard to find a state of mind, and between the Sub also believe that , luxury with shelf. Ten years ago people did not know why the things the computer when the computer is a luxury, staff now in the case of a computer is no longer a luxury computer already has.
The definition of luxury goods can be said of the eyes of the beholder, the wise see wisdom, it is a value of 6 million yuan, or Rolls-Royce; they may be, a value of 500 Haagen-Dazs, but for the basic characteristics of luxury goods can be reached Consensus: a luxury that people must go beyond survival and development needs, with scarcity, uniqueness and exotic features such as consumer goods, it is a high premium brands.
Who in the consumer luxury goods?
China’s major cities Beijing, Shanghai, Guangzhou, as long as you entered the first floor of the most upscale shopping centers, the world’s top luxury brands shadow everywhere and they have a flagship store in Paris and the Champs-Elysées flagship store on the same booth layout, the same charm, the same as full of fashion, luxury goods are a large number of international top step with the expansion site in China, is still in the developing countries in the ranks of China, who in the consumer luxury goods? Almost every brand-name stores, said sales personnel, their clients are mostly successful businessmen, whose pursuit of quality of life, pay attention to wear the grade though China’s per capita annual income of just over one thousand U.S. dollars, but the richest 10% of the population it has more than 45% of all household wealth, no doubt they are the most loyal consumers of luxury goods, at the same time, there is economic power consumption of these luxury goods, as well as a monthly salary of at least 20,000 yuan to 30,000 yuan of foreign white-collar workers who the age of about 20 to 40 years old, they buy goods include watches, cosmetics, fashion and jewelry and other personal ornaments; still a small part of the “show status” for the purpose of young people, but also an avid consumer of luxury goods The “death squads” players, they will order a piece of the latest and most popular products belt tightening, and even the city they overdraft consumption “moonlight clan”, the “new poor family,” “Million Weng negative.”
3 Jiangsu, Zhejiang and Shanghai had a media to 1289 Internet users conducted an on luxury consumption survey, 68.8% of the respondents were willing to buy luxury goods, 56.7% of the respondents had had deliberately save this experience, respondents in the luxury goods on the per capita consumption reached 22,062.8 yuan.
China’s luxury goods market in the future how much?
“New York Times,” Forecast: 10 years 33 meters long yacht in China will have a market in the near future, the value of 75 meters long yacht tens of millions of buyers can be found in China.
The world’s top brands Dior’s Asia Pacific president, Mr. Pierre Denis said: Dior chose luxury counters set up in China, because China’s high annual growth rate of consumer amazing!
Luxury goods in China will have broad market prospects … …
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