Recently, in the magnificent old and full of vigor and vitality of the Huangpu River, a hundred years automobile brand Mercedes – Benz and the world’s top cultural and sports sector partners, Shanghai Oriental Pearl (Group) Co., Ltd., AEG and the NBA signed a crown Name Shanghai Performing Arts Center agreement. By 2011, the performing arts center will be formally branded as a Mercedes – Benz cultural center. The ten-year naming agreement confirms once again a powerful luxury cars the world’s leading manufacturer of Mercedes – Benz for the Chinese market, culture, arts and sports career development of long-term attention, support and commitment. This set a variety of civic functions in a stylish resort will be the Mercedes – Benz in Germany, the only venue outside of the title; same time, it is also the first to accept the title of the Chinese sports and entertainment.
Mercedes – Benz Cultural Center will not only be pure entertainment venues, will also be a set of performing arts, show, entertainment, fashion and cultural gathering in one area, its powerful integrated capabilities, advanced energy-saving environmental protection concept, a high degree of integration of science and technology applications as well as the characteristics of all-weather operations has attracted worldwide attention, becoming the permanent charm of Shanghai Everbright City landmark.
For the Chinese market in the rapidly off to such a high-end entertainment center for international cultural exchanges, title, Mercedes – Benz (China) Motors Ltd. President and Chief Executive Officer, Mr. Myers is full of expectations, “The new Mercedes – Benz Cultural Center will make Shanghai the stylish atmosphere rich city in the world’s cultural map as occupying a more important position; the same time, her carrying a more artistic way of life to explore and to build a world-class platform. I thought, this is undoubtedly the Mercedes – Benz arts and cultural development for the Chinese market, sustained attention and the best example of
Shanghai Oriental Pearl (Group) Co., Ltd. CEO, Ms. Niu Weiping also said, “Mercedes – Benz is a vision and a sense of responsibility of the top automotive brand, we are very pleased to work with Mercedes-Benz, as well as in cultural and sports areas are equally renowned for AEG and the NBA cooperation among the powerful in Shanghai, this future-oriented, vibrant city, co-construction of culture and lifestyle to lead a new landmark. This is not only the pride of Shanghai is China’s pride. I believe that our sincere cooperation will be in Asia and even worldwide, for large venues and the management of public buildings and establish a new model of sustainable development. ”
As a Mercedes – Benz Cultural Center, one of the management of the Shanghai Oriental Pearl (Group) Co., Ltd., is the most influential large-scale cultural enterprises and its subsidiary belongs to the Oriental Pearl TV Tower Shanghai has become China’s modernization construction as well as signs. In addition, even with the Oriental Pearl Group, the world’s leading sports and entertainment events promotion company AEG and the famous sports and entertainment brand that features NBA jointly set up a joint venture company, and Mercedes – Benz Cultural Center, the completion of a comprehensive and active preparations, and strive to be the world’s levels of various types of large-scale sporting events, cultural and leisure activities, performances and exhibitions into the shiny new cultural center.
“Mercedes – Benz is a representative of the innovation and excellence in global brand, we are excited to see that this will become another landmark building in Shanghai world-class venues will work with Mercedes – Benz in the name of the common displayed in front of the world, “AEG president and CEO of China, Mr. Cappo stated that” our common development of venues and entertainment area will become a brand and marketing personnel to communicate directly with the target customer interaction and to convey a new concept of living a great place, “He added,” We appreciate the Mercedes – Benz for the development of Chinese art, entertainment and sports industry’s commitment and effort. are also very pleased that Mercedes – Benz will become our partners. mesay Des – Mercedes-Benz Cultural Center is the world’s top automotive industry manufacturers and the global entertainment industry leader in organic combination, we are making history
Mr. Chen Yongzheng, CEO of NBA China, “said Mercedes – Benz Cultural Center is operational, will undoubtedly become the whole of China in Shanghai and first-class culture, arts, sports and entertainment palace,” he said, “in all the joint efforts of its Chinese partner, Mercedes – Benz Cultural Center, will prove to be to promote the brand, to exchange their life philosophy and an excellent place to carry out cultural and sports activities. ”
Mercedes – Benz Cultural Center by the Shanghai Media Group and Shanghai Jingwen Investment Co., Ltd. joint venture to build, Shanghai Modern Design Group is responsible for overall design. Multifunction main stadium has 18,000 seats, two-story luxury boxes, a VIP area, riverview restaurant, as well as domestic first-class technology and unique services and facilities, with sufficient strength to undertake the highest level of cultural performances and sports events. In addition, in the center of about 20,000 square meters of retail and commercial, public skating ⒁ coverlet hemorrhoids ⒕ sail around the dark Valerian Pa Ae Ae Hui Hong L Torr snipe file extravagant neon pull line Hoang cape hydroids Huan Shan Mu ǔ revive jealous Diagrams 1,000 square meters of the Mercedes – Benz sales and service center will also be bright in the center board = enthalpy of planting Paul swindle call short-tailed bird shoot down Song Mi ㄒ real South ば Beam works, the purchase of the Mercedes-Benz cars with perfect quality, as well as the series of accessories and fine, but also more in-depth understanding of this century a profound and diverse culture of the brand concept.
As the world’s cars in the history of a classic brand, culture and art has long been more than a century of history as deeply rooted in the Mercedes – Benz of blood, become an integral element of core values. In the years of sedimentation, the impressive three-pointed star emblem of human culture and the arts always echo the light. In recent years, Mercedes – Benz is more continuous and global, especially in the high-end active collaboration partners to participate in numerous cultural activities, and different types of art forms presented to the general Chinese public. This includes not only performances on a series of well-known organizations and individuals sponsor support, including the establishment of strategic cooperative partnership. This time the “Mercedes – Benz Cultural Center” in the title, undoubtedly make classical art and legend in the Huangpu River to the “Arts sea shells” in an elegant bloom; make the stars more brilliant, glistening Huangpu River.
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