Jewelry is not the only

Watch brand in the sting volts for a whole year have since the table after the show. In this real before the onset of winter, the Swiss watch industry has experienced a shiver of financial crisis, the full year, and the other luxury goods – jewelry industry figures do not look so bad, some fine jewelry brands in this year, still continues to sell its own new products, classic watches, jewelry brand Tiffany began to get involved and joined the Swatch Group, Hang Dang, in the beginning of this year’s Basel tables show launched its first new product.

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Richemont Group’s well-known high-level jewelry brand Van Cleef & Arpels in the Asia Regional Director of Marketing and advertising director of AudeBousser in an interview, said: “Our high-end watch and jewelry watch sales share has been significant growth, we believe that During this period, investment in real estate and the stock market is certainly full of variables, but for long-term investment, high-end watches and jewelry has become the must buy thing. ”

Jewelry This is a good business, perhaps inspired the wealthy family of gold in China’s ambition, the very few people know of the Swiss watch brand was held recently in Beijing Sun Dong An Plaza, watches his grand exhibition on display in the table show the minimum price of the table 10 million per, while the average price will be more than 400,000 yuan. Another well-known higher number of Chanel has also held in Beijing, a senior jewelry watch his show, which is said, followed by a planned exhibition in Beijing, is still to do another high-level jewelry watch brands – Chopard.

Good performance for the jewelry watch brands have brought high-profile gesture demonstrating once again the past two years a wave of revival jewelry table in 2007 in Geneva and Basel tables show, the top watch brand, they have launched their own jewelry watches.

However, the jewelry table is often considered to be a woman’s exclusive. Men who buy watches for themselves, they often will not consider such “ornaments” feature outstanding watches, This is the recommendation of today’s fashion magazines are not open to escape the relationship between the pages of fashion magazines, jewelry table often as women jewelry accessories emergence of the selection of watches accessories for men, are often prominent features and design. In fact, in jewelry form and before the birth of a number during a pandemic, indeed is designed for the aristocracy and upper-class socialite who wear, but the development has reached today, has long been a collector of many men watch a hobby-horse.

Bucherer International Chief Executive Officer of ThomasMort summarized the relationship between man and the table is very exquisite jewelry, “jewelry for men may be more of a table to enjoy and appreciate the design of a jewelry table, mosaic craft, quality and cut gemstones, as well as the pieces of the story and history behind the watch. but from the nature of speaking, men would be more on the mechanical and functional preferences, but this does not mean that men do not enjoy the jewelry. Men may not have a strong desire to own a jewelry table, but most of it wants to have a charm of a woman wearing jewelry watches. ”

Called South-East Asia table of Chung Yung-lin, Wang had a column in a magazine, wrote jewelry table, to the effect that when many people are dismissive of men love jewelry table, said, the true love of the table understand the table, in which they played with the whole day .

Jeff Kingston is this column, he was an area of the United States anti-trust lawyer, he is indeed a kind of jewelry watches collection a special favorite. His explanations for those who are now already antique jewelry watch collection: “Those who although a small movement, but without losing its excellent mechanical properties, and jewelry inlaid with exquisite craft the perfect combination.” His favorites include the product family 101, there are a number of Chupin Blancpain watch. “I have Blancpain Chupin on the generation of the Ladybird, which by virtue of their small movements and fine jewelry inlaid award-winning, in addition to 30 years Chupin the Rolls, and a number of early use of the automatic sheet rolling.”

However, the table of people who love jewelry collections in Asia, the proportion of larger, many brands have noticed more Asian customers love the precious stone watches, wealthy family MayaKoenig Chief Executive Officer said, “There are many Chinese people to buy our watches, they are specially to fly to Paris or Dubai to buy the wealthy family. ”

Jeff Kingston’s collection of the Road will never be out of date, in his view, jewelry table is not a simple dial inlaid in diamonds or precious stones. Many collectors have been criticizing the collection table, if only concerned about the diamond size and the number of stars is a very rustic behavior, Chung Yung-lin bluntly, gems and watches the real difficulty or jewelry inlaid on the effort.

Jewelry on the dial are inlaid with the watch itself, the methods and the integration of all show a brand’s production standards. Design jewelry the hardest parts of the table is accurate as of time as the basic paradigm of watches, jewelry inlaid technology must guarantee not to harm timing of this feature. The diamond cutting and inlay must ensure precision movement to run, these technologies are for the jewelry table a very strong increase in value added can be said that one really has a good technology, jewelry table, not watch + jewelry is such a simple addition, its value is greater than both a regular jewelry, but also a complex function of more than a normal watch.

Audemars Piguet High Jewelry in the field of the table is already firmly established, all the love He Chupin jewelry watches, diamonds have all been used in a rigorous selection process, regardless of color or a superior level of clarity must be guaranteed, and then by an experienced jewelry craftsmen elaborate mosaic, every diamond, and Xiang Baoshi tables are accompanied by original guarantee.

The reason why the more well-known brands Chopin’s claim to fame in the last century, it is due to launch in 1967 of the “Happy Diamond” table department. Chopin company is said to be a designer Serie A table inadvertently glanced at the work of a few diamonds, is that unfettered sway impressed by dazzling light. A cause for inspiration, How many pieces the same size of the study will be bordered Circle, closed in a ring crystal glass circle, then coat in a tiny glass needle classic gold watch two things, and the gold ring reinforcement, coupled with strap – “Happy Diamonds” is one such birth. This technology has changed precious stones embedded in the surface of only a static presentation, but also to taste a little added fun.

Wealthy family history is not long, it has always been good jewelery table. It looks relaxed and confident Chief Executive Officer MayaKoenig said to me: “we are the jewelry table only did jewelry table.” That day, she showed us the wealthy family of the carousel’s watch, the dial set with 12 diamonds total, as the time scale, these diamonds can be carried out without shaking 360-degree rotation. MayaKoenig from 1981 into the wealthy family of the work since it has been quick three decades may be related to the nature of a woman, she has been keen interest in studying diamonds, precious stones and gold and silver jewelry accessories in this category.

Dialogue

MayaKoenig

Wealthy family of Chief Executive Officer of

The Economic Observer newspaper: Do you think jewelry watches are now the biggest challenge that?

MayaKoenig: I think it is a must to maintain creativity, has been able to come up with something new, that is something to be particularly outstanding. As you know, in the present society, people of course have the power to repeatedly asked to see some new things, but it is cruel is, tomorrow, or perhaps become obsolete. So if you want to become an innovator, you have to have progress, this is a big challenge, but this challenge will never end.

She and his team, so that these wealthy family has been in a craft inlaid jewelry watches leadership merry-go of each diamond has a certificate to prove it. But when it comes watch their manufacturing technology, MayaKoenig is a conceptual summary of: “I think our main technical staff, everyone of them need to face a party MayaKoenig of technology and experience, while at work over a period of time, a person to continuously acquire new experience, a good technician, is always a learning process. ”

Wealthy family is not self-movement, they often use the count or Breguet of the movement, which is Audemars Piguet, Earl, Chopin and other old jewelry watch brand specializes in manufacturing, compared, it is not a small weakness. In the watch industry, the brand were all eager to tell their brand stories and history, but also a more rigid indicator of the potential rule is “only to produce their own movements before they can create entirely your own brand, only the full parts from the factory in order to become a brand people aspire to create. ” Watch in Switzerland has hundreds of enterprises, which have their own factories, but a few companies, this is not an easy thing.

However, even if the wear jewelry watches, but also a number of dinner or attending a grand social occasions, and more people buy jewelry on the special cabinet table, the only collection, appreciation, play with, the real opportunity does not come in handy more. After all, most of the senior jewelry table, but is still rich toys.

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