Changan Mazda released the latest sales figures showed: November Changan Mazda sales in the country mark the first time exceeded 7,000 units, reaching 7475 units, year on year increase of 160%; of these mazda2, Mazda2 Jin Xiang two brothers, the first time in November sales of 2,500 units, reached 2509 units, an increase of 184 percent, a new record high; mazda3 to achieve sales of 4966 units, an increase of 149%. Changan Mazda cumulative sales from January to November reached 61931 units, up 57%, substantially ahead of the industry’s overall growth, and ahead of schedule in 2009 sales of 60000 units plan.
“At present, both the external environment or internal development, Changan Mazda are in the best period.” Face of a good sales momentum, Changan Mazda, General Manager Fujihashi Nim said it would “in resources to meet the premise of sales efforts to close full-year sales of 70000 units. ”
“Sales continue to rise, the external environment and the trends in consumption is important, but can not do without this year’s experience marketing idea-driven marketing.” Changan Mazda relevant person in charge of marketing, said this year’s Changan Mazda dealers took part in the country together more than 70 a local auto show, brand influence in the regional market has improved rapidly; 15 years in the city launched “2009 Zoom-Zoom sports car” by the enthusiasm and consumers around the Che Youhui response, on-site orders for more than a thousand; throughout the second half ” 100 meters horse “national test drive activity continues to heat up and continue to strengthen throughout the … … As the promotion of well, a high degree of product characteristics in line with contemporary needs of young consumers Mazda3, Mazda2 and the Mazda2 Jin Xiang significantly increase brand awareness, in the owner China is winning the “good-looking, good-opened so that we do” and “Three-car” reputation.
In addition, the just-concluded Guangzhou Auto Show, “once again exceed expectations,” the import Mazda3 hatchback (configuration Gallery praise) – Mazda latest products, Mazda3′s flagship model cars debut. This means that Changan Mazda product line and brand power to obtain further enrich and improve leaps and bounds, but also announced Changan Mazda from the “full effect potential” to “accelerated beyond” the fast track.
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