Swiss Customs Service estimates that as many as 40 million a year counterfeit Swiss watches in the global circulation, the Swiss customs cost 60 million U.S. dollars each year to the confiscation and destruction of counterfeit watches. Currently, as people gradually increasing demand for watches, watch industry in China has become the fastest growing markets. In 2007, the Chinese watch market with annual sales of 50 billion yuan, an annual growth rate of 20%. At the same time, China’s counterfeit market is expanding, initially, Hong Kong, Guangzhou is a major counterfeit market, now with Shanghai, Beijing and other places in the replica market gradually.
replica watches
replica market throughout the world
U.S. level meter, vice president of China, Wang Ying, said all the world have counterfeit watches, but the Chinese Mainland, China Taiwan, Hong Kong, Thailand and other Asian regions are concentrated, which with local low labor costs, raw material related to low cost. “In fact, many forms of movement is the Swiss original, but most parts are from China, China is the center of the world watches, accessories, watches the final assembly in Switzerland. This makes many false forms in China, the cost will be reduce the many. “famous watch expert,” taste of time, “said Chang Wei editor.
It is learned that in China, counterfeiting more brands including Rolex, Omega, Vacheron Constantin and so on. “How many counterfeit goods are closely related to the size and reputation. Such as Swiss Rolex Watches in there early, great reputation, businessman thinks wearing the such a replica Rolex day-date ii watches that can improve grades, improve business credibility, many people would buy a replica watch. For them, called replica Purchasers. For the small number of consumers, who see the Internet quite true for the price of goods, from the perspective not of any of the strange picture, even the professionals are doubtful authenticity identified, if you buy such a watch, consumer damage is self-evident. “Chang Wei said.
Only “selling dog meat”
Chang Wei-analysis, from the view of making false watch types can be divided into two categories. One is trademark infringement, this watch is just a simple low-cost imitation. Trademarks of their theft of watches, but the design, quality and features than the worse. The price of these watchs are generally not high, ranging from tens to the hundred. Another is the design infringement. These watchs stolen watches in art and design to deceive and confuse consumers. Indeed, some replica watchs, such as replica Rolex datejust midsize watches, they really used good quality of materials, such as gold accessories and the strap. These watchs generally expensive, and those who will take a copy and Rolex similar names, such as Foolex, Frolex, Fauxlex so. “For example Lo Constantin, many people may at first sound thought it was Rolex and Vacheron Constantin co-production of the new brand. Actually called and touch ball manufacturers. Currently on this blank piece of regulation is still in the stage, this imitation For many manufacturers, are helpless. ”
“A value of watches not only in case the real money is more important is the historical and cultural value. Such as Bao Ji watch is the first piece of equipment invented tourbillion watch, which contains many dozens of craftsmen years of effort, like this patent is the value of a brand is not a simple imitation performance. “GUESS China is responsible for market development Huoxu Peng said.
IMPACT need to work together
replica watches, watches a lot of issues have been of great concern to manufacturers, they launched a massive counterattack war. “When the customer has spent a considerable price found bought a replica Vacheron Constantin, they will sell the goods of this brand or disappoint the site. Therefore, we and the legitimate struggle against counterfeiting watch, but also introduced security measures to protect customer interests. “Vacheron Constantin, director of product development Saiermengni said in an interview. Recently, Vacheron Constantin launched a security watch – Quai de l’Ile. This watch has many high-end mechanical seal technology and security, the security level and the money can even be comparable.
It is understood that Tissot T-touch Titanium series of touch-Xuan Liang, Kunlun watch Admiral series, Guo pilot watches, Citizen, “the truth five years in China,” a limited edition collection, Glashütte large calendar series are all more popular in 2008 the Chinese market watches. According to reports, these watches though not the same as the Vacheron Constantin launch of special security watch, but the launch of their own security measures.
Leave the watch for the problem, most of the watch brands take corresponding measures, and some watches business is that these replica goods is difficult to impact on them. “Indeed, the abomination of counterfeit goods, but they are very difficult for our sales material impact.” Watches a marketing official said.
According to one in the watch industry for many years of professional sources, some of the world’s leading smart plan their own brand. First of all, people who buy replica watch, typically can not afford a real watch, not in this part of the crowd watches manufacturers to customers within the design will not cause the loss of customers. Second, the inflow of low-income people leave the watch after the ads will play a role in these future customer base in the impact of their consumption level to achieve this, we may buy real watch.
Seermengni that counterfeiting activities and new product development are different and interests are not directly linked. But if you do not take appropriate measures, the company’s brand will be replica injuries, how to deal with the attitude is completely depends on the business. “In the short run, the market did not replica watches of the watch, but the long term, counterfeit products will seriously affect the prestige of the brand in the market. So should work out appropriate security measures and anti-counterfeiting measures, multi-pronged , the all-round protection to more effectively protect intellectual property goods. “Chang Wei said.
