According to the survey: the top luxury goods companies began to “low-key luxury,” but asserted that “zero Logo” era too early.

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Logo printed on the big brands have swept the global brand-name packages, but now the wind has changed — many of the world’s top luxury goods companies began to “low-key luxury,” as “anti-high-profile” campaign as part of the trend, many companies no longer in the hand printed on the bags and accessories famous Logo.
According to “Daily Telegraph” reported that a survey released last week showed that high-end consumers are now more low-key Italian brand. But others pointed out that assertion “Logo Time” has ended, now is premature.

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“Money worship” Female Hilton, the best spokesperson of LV
Economic difficulties, need to “not play”
Gucci handbags are sometimes printed on a huge “G” to highlight the identity of Hollywood socialite Paris Hilton on the wrist, often leaving for the package. However, Gucci announced last week, in a recent exaggerated Logo removed, the low-key route so that they make significant gains, sales improved significantly. Gucci camouflaging bring profit, allowing their CEO Roberpore sigh of relief last year, he launched a big way, the value of £ 800 (about 8600 yuan) in a see Logo’s new handbag by the outside world question. But this has been considered a recession consumers need a “not play” products.
This year, LV’s new hand-wrapped, but also the Logo for a low-key, leaving only a small bag LV logo in the corner.
Brand Logo, “quiet” more honorable
Polet’s success seems to have witnessed a turning point in the development of luxury brands. Prior to this, a number of rappers, soccer star’s wife, socialite have to have the bag printed with large Logo pride. In 2008, Chanel calfskin handbag of a set up for the conspicuous consumption benchmark, LV monogram is relying on well known that a lot of money standing to the credit package.
French luxury goods magnate, Paris Spring Department Store owner Fransorao Lippino said: “Our group is a small sign towards the design of more and more low-key luxury direction. Our brand to quickly adapt to this new concept of luxury This concept is more subtle, more mature, we are doing. ”
University of Southern California marketing professor Yorsnoens studies have found that high-end consumers “are willing to pay big bucks to purchase without Logo’s ‘quiet’ products.” Gucci as an example of his research, the Logo can rely more “delicate” features, such as its red and green vertical bar to the ability to identify people who have demonstrated their honor.
Big that “the trend is now more calm, cautious Logo, the kind of noise than the earlier atmosphere, now become quiet a number of fashion.”
— British version of “fashion” magazine fashion director Haliteke Vic feature
“We now see this trend, whether fashion or beauty industry, are anti-people, anti-labor, anti-pompous.”
— British department store Harrods fashion and beauty director Marigamagic
“Many people buy designer brand is a high-profile claims that its short-cut fashion attitude. Although not all do, but there are a number of extravagant consumer groups have been hoping that these, and bent on making money for big brands will certainly meet this demand . ”
— Fashion critic Karin Franklin
Questioned: the Chinese people will buy it ?
Some people questioned the big brands such practices, they believe that the potential of China and other Asian customers are spending as much of the Logo will still be obsessed. “Daily Telegraph” fashion version of director Alexander said that in China, Japan and the Middle East and other countries of the huge consumer market, with Logo is still being sought after luxury, I believe the mentality of the consumer group transfer will take some time, which kind of situation will undoubtedly lead to some luxury goods company is in a dilemma.
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